STRATEGIC DESIGN

Strategic design & content: Projects

THE GALLERY

This strategic design initiative, in the
form of a New Year Calendar, was planned for the HNI clients of Baja Finserv Lending (BFL).

The calendar would consist of 12 unique
art pieces, created by upcoming Indian artists and
commissioned by BFL. The proposed calendar would be as good as a real Art Gallery exhibiting a unique art collection.

In one stroke, this initiative achieved multiple
objectives:
• Creating brand recall by being treasured for its unique content
• Making the TG aware of BFL’s role in
financing investments in art
• Providing an artists’ profile for aspiring
investors
• Recovering costs by making the works
of art available for sale
• Creating a long term property for BFL

This calendar idea for Bajaj Finserv Lending, an NBFC, was to be positioned as a unique 'art collect

Stic-a-Story, an interactive school activity for Aviva asked school children to make a story out of

Art director looking at storyboard

Creative people brainstorming in meeting

Stic-a-Story, an interactive school activity for Aviva asked school children to make a story out of

STIC-A-STORY

This interactive, on-ground school activity asked
school children to tell a story using stickers, about all the things they liked at school.

Stic-a-Story enabled Aviva to reach out to parents and make them aware that the cost of school education includes a lot more than just the education fee and hence, induce them to save.

CONTENT DESIGN FOR BAIDU

Our 6 month content plan for Baidu got great results. Facebook saw a fan growth of 44.22% and Twitter followers grew by 62.28%.

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